InfoEdge-backed ShoeKonnect, which connects small offline retailers with manufacturers is pivoting to a fashion and apparel play in the B2B category.
Founded by three Delhi University graduates - Siddharth Vij, Chaitanya Rathi, and Siddharth Rastogi in 2014, later joined by Shubham Agrawal, an IIM graduate as the co-founder, the startup was looking at eliminating wholesalers and middlemen while empowering small retailers to procure directly from local shoe brands.
Initially b ..
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